Chatbot Marketing- Best Practices
In order to set your business apart from your competition, you need to constantly improve your customer experience. And, one of its most important aspects is the real-time communication. Namely, the recent studies show that 51% of people questioned expect a business to be available to answer their questions 24/7. Precisely because of this, the demand for chatbots is constantly rising.
Furthermore, the chances are that this option will soon replace search windows and become the foundation of customer satisfaction.
However, having a chatbot is not enough. Once you develop and test it, you need to find a way to put it center stage. Here are some vital steps you need to take in order to promote your chatbot effectively.
Use Promotion Tools
Every segment of successful chatbot marketing requires a certain set of tools. When it comes to its promotion, there is a myriad of platforms that will make this job mush easier. As these platforms will significantly improve your accessibility to your customers, you should definitely include them in your chatbot promotion strategy.
Apart from numerous chatbot search engines like ChatBottle, There is a Bot for That and Intento, there are also app stores for bots, including BotList, BotPages and BotFamily. For example, BotList is a bot catalog for chatbots compatible with platforms like Viber, Twitter, We Chat, Telegram, Slack, Skype, Messenger and many more.
Create a Dedicated Landing Page
Even though there is a wide range of third-party chatbot databases, Google still plays the fundamental role in marketing your chatbot. This is why you need to create a landing page that would point out the purpose and the features of your chatbot, as well as explain your customers how to start using it. When creating a landing page, you need to make sure that it is optimized for search engines and that it has “Get in Touch” button that would directly start the conversation with your bot.
Use Facebook Plugins on your Website
Facebook has designed two plugins the companies can add to their website in order to direct their customers to their chatbots. The purpose of these buttons is to start a conversation with your chatbot either on Facebook Messenger or directly on your website.
The first one is the “Message Us” plugin that takes your customers directly to the Messenger and notifies the bot once the customer sends a message. However, it doesn’t require any additional information about the customer or the conversation. On the other hand, the “Send to Messenger” plugin requires consumers to confirm their accounts. Obviously, it provides your chatbot with the information about your customers, allowing you to tailor your future interactions to your customers’ needs.
This way, you will be able to personalize the communication between your customers and your bot and, have greater opportunity to offer customized promotional items, market new products efficiently and, of course, upsell your potential customers.
Deliver Relevant Content
When marketing your chatbot, you need to create the story about it that would draw your customers’ attention. Here, your paramount should be to explain why you decided to create your bot, what its most vital features are and what it is that makes it unique. Also, keep informing your readers about important updates, major changes and you customers’ experiences.
Most importantly, you shouldn’t limit your content to articles only. There are numerous engaging and interactive alternatives, such as infographics, videos, audio content, authentic CTA buttons, GIFs, memes and quizzes. Only by creating content that is innovative, shareable and industry-specific will you be able to make your customers aware of your chatbot program and inspire them to use it whenever the need arises.
Make Sure Your Bot Gets to the Point
When creating a chatbot, you need to have in mind that the customers using it aren’t looking for in-depth conversations. On the contrary, they require specific that would help them resolve their problems as fast as possible. Therefore, in order to improve your customer experience, you need to make sure that the answers your bot is giving to them are instant, relevant and concise.
Conclusions
When promoting your chatbot, you need to make sure that it isn’t spammy and that it provides your customers with to the point answers in a timely manner. Hopefully, by following these five tips, you will manage to draw your customers’ attention, gain an invaluable insight into their needs and deliver personalized chatbot experience.
