Facebook Bot Boom: How The Social Media Chatbot Can Make You Money
Be it a role model, teen idol or the world’s biggest superstar, there’s one thing they have in common and i.e to become a multi-million dollar brand. Initially it took celebs years of hard work to achieve that fame and popularity but things have gotten simpler today. Guess how they do it now? Through social media. Celebrities are now capable of offering more access than they did earlier to their fans. At times they also promote the brand they’ve been associated with. This is nothing but a mode of marketing a product using their name and popularity. With social media being one of the most widely used platforms today, businesses too have hopped on board. Simultaneously, they also realized that there’s only one method that can lead to an increased customer engagement on all social media platforms through which you can also earn a lot of money and that is a messenger bot.
Personalized Experience on Social Media via Facebook Bot
How much time do you generally spend on social networking sites? Probably a good 8–9 hours? Believe it or not we’re all taken away by social media. Knowing that it is indeed the best place to interact with audiences on a personal front, businesses have taken on the next step by creating Facebook bots. Generally, one would post about a product, followed by a link to their website. But honestly, who has the time? Hence, brands need to personally engage with their users rather an utilizing it as a entryway to their website in the form of links. And, the best way to do so is by creating a bot that will not just furnish customers with the information they need but also present the content or information they want to advertise in a space where the customer is always active. In short your should create Facebook bot to give users a personalized experience via social media platforms.
The Secret Ingredient for Facebook Bots “Natural Language Processing”
The heart of every recipe lies in that one secret ingredient, this makes it special. Similarly in the case of chatbots, it is its strong“natural language processing” Facet that makes it stand out.
People often chat using an SMS or informal language to communicate over social media sites. So why create a chatbot that is not able to interpret what is being asked? This is where Natural Language Processing comes in.
Take a look at the sentences below:
“Can I check my order history?”
“Can I order by check?”
Although they look pretty similar, you will soon realize that they mean two different things. If your messenger bot only had to rely on keywords it would never be able to differentiate between the two. But, having a strong NLP can help the bot interpret that the first question is to get an update on an order places previously whereas the second question in regarding the payment method.
Conclusion:
When you give your users the information they need and you are always available to answer their queries in the form of bots, they’ll be more loyal towards your brand and if they stick around, it is obvious that you will earn more.
