What Can a Chatbot Do For Your eCommerce Website

Could you, would you, should you integrate a chatbot to your digital customer experience? A question we are more and more often asked by our clients. Our short answer is: YES!

If you are not familiar with live chats or chatbots, we have listed below the main information you should know.

What Are Chatbots?

Chatbots are a form of ‘intelligent assistant’ technology, like Siri or Google assistant. Historically, they have been focused on one specific task within an organization.

Currently, there are two kinds of chatbots: an ordinary chatbot and an intelligent chatbot powered by machine learning and artificial intelligence (AI).

With AI and the development of NLP (natural language processing), chatbots are becoming a phenomenal tool taking over customer interactions and mainstream digital advertising. Just ask Google and you will find over 100M results.

Benefits

Chatbots can answer effectively an unlimited amount of web users at the same time. They are automated, provide 24/7 support, and are a cheaper option then paying employees…